Yolo Media
SOLUTIONS · GAMING APPS

Your game. Yolo’s growth engine.

From hyper-casual to hardcore, Yolo combines user acquisition, engaging ad formats and monetization in one place — built to find players who stay and pay.

PLAYABLE AD
Match 3 to win! Install & play
D7 ROAS · COHORT
128%
★ High-LTV player acquiredLevel 30 · first IAP
ARPDAU$0.42 D30 retention18%
Trusted by leading game developers worldwide
NetEase GamesmiHoYoLilith GamesFunPlusVNGHungry StudioAmanotesABI Game StudioLearningsiKameRooftopSekgamesNetEase GamesmiHoYoLilith GamesFunPlusVNGHungry StudioAmanotesABI Game StudioLearningsiKameRooftopSekgames
HOW YOLO HELPS

How Yolo makes games grow.

01

Acquire high-LTV players

AI models look beyond installs to find players who engage, convert and come back — optimized toward D7 ROAS and in-app purchases.

Products used:DSPRetargeting
D7 ROAS BY WEEK
118%
Example results — vary by app and GEO.
02

Gamify your ads

Playable, rewarded and interactive formats — plus incentive campaigns on the Yolo Offerwall — turn ad views into engaged players.

Products used:OfferwallCTV
PLAYER PROGRESSION
48%
Install100%
Tutorial74%
Level 1048%
Share of acquired players reaching each milestone.
03

Multiply revenue sources

Add in-app ad revenue on top of IAP with rewarded video, interstitials and in-app bidding — without hurting the player experience.

Products used:Ad Monetization
AD REVENUE MIX
$26K / day
Rewarded video eCPM$22
Interstitial eCPM$14
Fill rate96%
Example monetization dashboard.
WHAT WE OPTIMIZE FOR

Growth measured in player value.

We optimize toward the metrics that decide whether a game scales — not cost per install.

01D7 ROASReturn on ad spend in the first week of each cohort.
02D30 retentionPlayers still active a month after install.
03Payer conversionShare of new players making an in-app purchase.
04ARPDAUCombined IAP and ad revenue per daily active user.
CUSTOMER RESULTS

See how game developers grow with Yolo.

All case studies
Racing MasterRacing MasterNetEase Games · Racing · China
+38%Paying user conversion
+42%D30 ROAS

“Through predictive audience modeling and real-time bidding, we achieved a 38% increase in paying player conversion and 42% higher D30 ROAS, accelerating profitable growth across competitive gaming markets.”

Products: DSP
Candy Crush Friends SagaCandy Crush Friends SagaKing · Casual puzzle · Sweden
+34%D30 retention
+29%IAP conversion

“By leveraging Yolo's predictive user acquisition technology, we improved D30 retention by 34% and increased in-app purchase conversion by 29%, creating a healthier player ecosystem and stronger lifetime monetization.”

Products: DSP
Block Blast!Block Blast!Hungry Studio · Casual puzzle · Singapore
+42%High-retention users
+31%Ad monetization ROAS

“Yolo helped us unlock incremental reach through AI-powered audience optimization, delivering 42% more high-retention users and a 31% improvement in ad monetization ROAS while maintaining acquisition efficiency at scale.”

Products: DSP
FAQS

Questions from game developers.

Talk to our team

Hyper-casual, casual, puzzle, mid-core and hardcore titles on iOS and Android — from launch through global scale.