The Challenge
Seekee faced three key hurdles in user growth: maintaining a registration rate between 35% and 50% while acquiring high-intent users; overcoming data scarcity in early campaign phases that limited algorithmic identification of loyal users; and lifting unstable retention to support sustainable long-term monetization. To tackle these issues, Seekee teamed up with Yolo Media to build a data-driven user acquisition solution.
The Solution
Seekee partnered with Yolo Media to implement a Value-First UA Framework. Moving beyond basic demographic targeting, the strategy focused on predictive modeling to identify users with a high propensity for initial and recurring spending.
- Algorithmic Seasoning. Yolo Media deployed a two-tier optimization process. The initial phase concentrated on gathering high-fidelity conversion data from early adopters to “train” the bidding algorithm, enabling it to recognize behavioral signals correlated with a willingness to pay the $3.99 premium.
- Proactive Portfolio Management. Through a tightly integrated partnership, Yolo Media managed a flexible bidding strategy. Campaigns were optimized in real time based on performance thresholds, allowing Seekee to scale volume aggressively without sacrificing profitability or user quality.
The Result
Yolo Media’s optimization helped Seekee achieve stable and efficient user acquisition in the US market, with retention steadily improved to over 40%.
Retention steadily improved to over 40% in the US market.
The partnership continues to strengthen, with Seekee naming Yolo Media a preferred partner for scalable, high‑ROI user acquisition.
